Optm was a technology company made up of established experts in B2B SaaS sales for security, networking, and monitoring. The business was centered around developing proprietary networking software and then leveraging existing customer relationships to sell new solutions. As a co-founder of Optm, I was involved in shaping the marketing and branding strategy from day one, driving the creation of the brand's identity and marketing plans, along with the communications and announcement plan for merging several companies across geographies.
The company's propriety software division would eventually be spun out as Cyberight – click here to see how the Optm brand evolved into Cyberight.
