I’ve led teams of 8-13, managed multi-million-dollar budgets, and built marketing functions from scratch across B2B, B2B2C, and DTC at companies from pre-seed startups to a mature SaaS business acquired for $320M.
I build brands from zero and unify messy ones. Identity, architecture, voice, and the systems that keep it all consistent as a company grows – or as six companies merge into one.
Strategy is only worth the growth it creates. I build integrated campaigns and go-to-market plans, then hold them to real targets like pipeline, ROAS, CAC, revenue.
I’ve built and led in-house creative teams and directed agency partners. I set the vision – and because I came up as a designer, I can sit down and execute when it counts.
My love for making things began in childhood. I spent my formative years crafting in scouts, making music with friends, and spending as much time as I could in my high school printing and design classes .
Fast forward a few years and I find myself fortunate to spend every day of my life creating things.
From broad GTM strategy down to the letter spacing in a logo, I move between the boardroom and the artboard without much friction. Fifteen years in, I’m convinced the best brands need someone who can do both – and that most of the interesting problems live where the two meet.
Work Experience
Education
