In collaboration with Cyberight's leadership and product teams, an in-depth go-to-market campaign was developed to support the launch of the company's flagship network security product, ZTMesh. The intended audience for the SaaS product and associated marketing materials are technical leadership roles such as CIO, CISO, VP of Security, etc.
This GTM campaign included:
The campaign was rolled out in several stages, beginning with brand awareness and product highlights across all channels and high-value B2B networking events. From there, we transitioned to lead generation and CTAs for custom demos to fill the top of the sales funnel. Late stage customers moved to in-depth technical meetings, proofs of concept, and full deployments.
